The food import into
China is in its infancy and is rapidly turning into a huge growth industry. It
is of critical importance to develop a complete business and marketing plan,
which looks at both short-term and medium- to long-term objectives.
Gourmedis has identified 5 major customer categories:
In this huge market, one size definitely does not fit all. It is therefore
important to identify which channel is most appropriate for the brand.
Based on our experience and together with outsourced advertising agencies,
Gourmedis will help you to develop a comprehensive marketing plan tailored to
your product and strategic brand objectives, which is sympathetic to your
overall brand objectives:
Market analysis and product potential
Customer survey to properly launch articles or brands
Identify the market segment with the biggest potential
Marketing plan
Secure brand representation according to brand-owner's criteria
Marketing Materials
Design and produce marketing materials appropriate for target market
Adapt the brand's existing marketing tools for the Chinese market.
Communication
Direct mailing to customers; or through other media.
Promotion implementation
In-store promotion with professional staff
Tasting and cooking demonstration
Fairs
Participation in various important international trade fairs in China
